Royal Jet, the Abu Dhabi-based international luxury executive flight services company, is launching a new pricing structure for all GCC countries.
The company, chaired by Sheikh Hamdan bin Mubarak Al Nahyan, is strengthening its competitive position across the GCC, said a statement.
In line with its strategy to consolidate its position as the Middle East's leading private jet charter company with a 16 per cent share and year-on-year growth of around 30 per cent, Royal Jet said its services will be priced from where the guests commenced their flight.
John Morgan, Royal Jet's new Vice-President Commercial, said that the calculations of previous prices were based on where the aircraft originated from.
"If clients were travelling from Jeddah to Beirut, they would only be charged for that part of the journey, and not for the Abu Dhabi to Jeddah leg," he clarified.
"We have applied this pricing policy on flights from Dubai for some time with dramatic results, and so we are now expecting a surge in bookings from across the GCC," he added.
"The savings for our clients could well be substantial. If a client wanted to fly on one of our Boeing Business Jets from Jeddah to Geneva, for instance, it will now cost approximately 20 per cent less than before since the positioning sector will not be included in the calculation of the overall cost.
"We know from customer feedback that many potential travellers in the GCC have heard great things about Royal Jet and are extremely keen to use us. Royal Jet has strong ambitions to grow throughout the region, and we have therefore decided to level the playing field so that people throughout the GCC can take advantage of our leading product at an extremely competitive price."