Gulf Med, the wholly-owned subsidiary of Gulf Drug Establishment owned by the Dr Hasan Al Moosa family, has partnered with the United States-based HoMedics, global leader in personal wellness solutions.
The partnership is to cater to the increasing demand for affordable personal healthcare and wellness products in the region, said a press statement.
Under the terms of the partnership, the UAE-based company will be the sole distributors for HoMedics products for the UAE, Qatar, Oman, Bahrain and Jordan. For HoMedics, the partnership offers a debut into the Middle East market where healthcare market is growing at a rapid pace. Initially Gulf Med will focus on the UAE market, which is the second largest healthcare market after Saudi Arabia, and develop other GCC markets in the second phase.
"Personal wellness market is a relatively new category in the Middle East healthcare sector, but with the rise in disposable incomes, increase in population and a fast emerging health and wellness conscious lifestyle, the demand for personal wellness products and solutions is set to grow exponentially in the coming years," Gulf Med Managing Director Zeyad Al Moosa said.