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18 April 2024

Barclaycard's new logo introduced in UAE

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By Staff Writer

Barclaycard unveiled its new global visual identity, which is being introduced across its products and services in the UAE from this month. The identity was the subject of extensive consumer research across the UAE, UK, US, Germany, Spain and India, according to an official communiqué. The new logo incorporates three key brand attributes including confidence, control and convenience.