Brand summit to review the secrets of success

Global branding experts are meeting in Dubai for the Regional Brand Leadership Summit from October 26 to October 30.

Organised by the Institute for International Research (IIR), the event features speakers from the world's top 100 Global Brands. Bahrain's leading strategic branding consultancy Unisono will chair the summit, promising to highlight Bahrain's key role in developing regional branding.

"It's a great honour to be invited to be the chairwoman of the Brand Summit," says Amy Morgan, Managing Director of Unisono and the first businesswoman from Bahrain to chair the summit. "It's a great step for women in business and highlights Bahrain's position as a regional leader in the field."

The summit brings together business leaders to discuss the latest challenges, trends and ideas within the branding industry, raising regional awareness of the importance of branding in the global economy with a series of keynote speakers and workshops.

The summit will review the secrets behind the success of key regional and international brands, showcasing professional methods for brand leadership.

With Unisono's recent international WOLDA award for their branding work for BNI (Bahrain National Insurance), they are ideally placed to lead such a prestigious industry event, aspiring to elevate the Middle East to compete with some of the world's most prominent brands.

Unisono's workshop will give key insights into the methodologies behind some of the most recognised brands in the world. Regional and international branding experts will discuss the latest challenges, issues, trends and ideas within the branding industry, inspiring organisations to create and maintain the position of their brands.

The summit will host a wide array of speakers from some of the world's brand giants such as Microsoft, Coca-Cola, HP, Vodafone, HSBC, Yahoo!, eBay, Sony Ericsson and Harley Davidson to name a few.

The brand summit will showcase a number of methods to implement professional methods to create a brand envied by a company's competitors and highly appreciated by its customers and employees.