Carat has appointed Arjan Pomper as its new chief executive to manage the growing business in the Middle East and Africa.
Pomper, who is a member of the executive board in Europe, has also overseen a restructure to the company's regional headquarters in Dubai.
Pomper said: "Carat is the strongest agency in Europe and in recent years Asia Pacific and the US significantly improved its footprint in their respective regions. This is my remit for Mena – to offer clients the same holistic service across the whole region and bring our international accounts to the Middle East as a result, whilst also proving our worth to local brands."
Pomper continued: "The Middle East is an amazing market capable of huge growth, especially online. And as the world's biggest spenders in digital we hope to be leading that change and are placing a huge amount of resource in the region to make it happen."
Carat is part of the Aegis Group which is listed on the London Stock Exchange.
Pomper has worked as CEO of the Dutch office for five years.