CareerJunction Middle East, an online recruitment web service, launched a client-centric mass media campaign, aiming to build awareness for job listings posted on its website.
Ihab Hashwa, Regional Operations Manager, said: "This is the first time that such an integrated marketing approach has been used solely for clients. Contrary to most mass media campaigns, where the emphasis is on promoting the company's self-image and brand, CareerJunction Middle East's campaign is about providing high visibility for our clients' jobs. The initiative serves an additional purpose of attracting top-tier talent."
Hashwa added: "We have been advertising in print media for a while now, featuring our clients' top three job ads every week. However, we decided to raise the bar a little higher by advertising on radio, which has proven to be an ideal medium for reaching out to a wider target base."
Based in Dubai, CareerJunction Middle East recently achieved more than 20,000 registered users (also known as CareerSeekers) in less than six months, since its launch in January this year.
"We are delighted with our track record so far. Our number of registered users has put us in the front line with all our competitors and we are extremely optimistic about the future."
Operating in South Africa for 11 years, CareerJunction Middle East has already earned a credible standing across the region for its online recruitment solutions.