Coke campaign to feature song by Nancy Ajram

A new Coca-Cola campaign to be launched today is set to feature a song by top Lebanese artist Nancy Ajram. "You will hear a new Nancy Ajram song launching our new campaign," said one of the Coca-Cola associates.

A company official, Antoine Tayyar, public affairs and communications manager, Middle East, did not disclose any details saying that "it's a global campaign with a local flavour".

The theme of the campaign is "happiness". Nancy Ajram had been promoting Coca-Cola in the region in the past and the campaign is expected to be duplicated in print, along with radio and television.

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