The Dubai Electricity and Water Authority (Dewa) has launched an educational campaign aimed at masses to use modern information and communication technology solutions and e-payment services that would lead to saving time and energy.
Saeed Al Tayer, Managing Director and CEO of Dewa, launched the promotional campaign under the slogan "Save your time, save your energy".
"This is the largest and the longest campaign launched by the government in the UAE," claimed Al Tayer.
The campaign, which will last for six months, will be launched in several languages, besides Arabic and English, in order to ensure effective communication with the largest segment possible.
Al Tayer said Dewa is committed to contribute effectively in achieving the objectives of Dubai e-Government, which intend to make radical changes in government services provided to residents and the business sector.
The objectives of Dubai e-Government are in accordance with the best international standards in information and communication technology.
Dubai e-Government offers a unified portal for the public to pay their bills electronically and free of charge by using the online payment gateway (ePay).
He stressed on the quality and efficiency of the e-payment services provided by the portal in terms of e-payment standards and the overall quality of electronic services, particularly with regard to safety and protection for the user. He said 97 per cent of Dewa services have now been transformed into e-services.
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