Livewire unveils online measurement tool

Livewire Group in Dubai has launched an online measurement tool for brands and firms in the UAE considering the need of the hour with current shifts in advertising spend.

The comprehensive Digital Audit – Amplify – was launched as part of Livewire Groups UAE 2009 Digital Strategy, which aims to provide UAE-based companies with creative, innovative and measureable digital campaigns and consultancy. Amplify is a Digital Media Report which details and analyses the current online position of a brand, product or event including audience demographics, related searches/discussion and network penetration.

The report summarises the online evidence using graphs, pasted discussion topics, direct URL links and qualitative analysis to discover the current online position of an event, product or brand. Livewire also supplies a matrix to brands current position in relation to the desired position.

Livewire Groups UAE Managing Partner, Gary Savage, said: "With the shift in advertising spend constantly shifting to online, the launch of Amplify coincides with the changing market conditions.

Livewire Group's ability to engage with brands cost effectively via the Audit enables brands to collect information that will allow them to develop the most effective online strategies.

The managing partner said: "Amplify is an ideal way to begin a relationship with Livewire Group, and with the success of the service in Europe over the past year we are confident we can provide companies in the UAE with an excellent value for money service."

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