News
MBC Persia set to go on air from July 9
The MBC Group announced the launch of "mbc Persia", its newest free-to-air satellite TV channel subtitled in Farsi. The new movie channel starts broadcasting on July 9 at 11.30GMT and offers the best in global movies round the clock from a range of blockbusters of all genres such as comedy, action, drama, romance and others.
"Movies represent a universal language that transcends geographic boundaries," said Tim Riordan, Group TV Director, mbc Group. "We're all very excited about mbc Persia because it will be the first channel of its kind to schedule, package and subtitle this kind of premium content specifically for the Farsi-speaking audience."
MBC Persia transmits on both Nilesat and Arabsat, targeting the growing Farsi-speaking community across the region. "MBC Persia is a great new addition to our existing portfolio of leading brands, consistent with our commitment to bringing the best in global entertainment to the region," added Mazen Hayek, group director of marketing, PR & commercial, mbc Group.
"Targeting the Farsi-speaking community also reflects our strategic policy to launch specialised and customised channels that cater to specific audience demographics, preferences and needs, with the objective to further improve viewers' overall TV entertainment experience."
"Movies represent a universal language that transcends geographic boundaries," said Tim Riordan, Group TV Director, mbc Group. "We're all very excited about mbc Persia because it will be the first channel of its kind to schedule, package and subtitle this kind of premium content specifically for the Farsi-speaking audience."
MBC Persia transmits on both Nilesat and Arabsat, targeting the growing Farsi-speaking community across the region. "MBC Persia is a great new addition to our existing portfolio of leading brands, consistent with our commitment to bringing the best in global entertainment to the region," added Mazen Hayek, group director of marketing, PR & commercial, mbc Group.
"Targeting the Farsi-speaking community also reflects our strategic policy to launch specialised and customised channels that cater to specific audience demographics, preferences and needs, with the objective to further improve viewers' overall TV entertainment experience."