Media and creative industry representatives in Dubai are organising The Big Ball, an annual charity event at Al Bustan Rotana Hotel in Dubai on June 1 with the aim to create a better future for children through education.
Nancy Ajram will be the star attraction at the Ball, presented by Blink Studios, and is endorsed by the United Nations Children's Fund (Unicef), International Advertising Association (IAA) and the Consulate General of Lebanon in Dubai, who will be lending their support to the initiative.
Ajram said: "The Big Ball is doing a wonderful thing and I am happy to support it. I am coming for my love of children and because I want to help underprivileged children find a happy place in this world. Children inspired my latest album Shakhbat Shakhabit and especially the song Resala lel3alam (A Message to the World)."
The who's who of the media, creative and entertainment industry as well as guests from the region's top blue-chip businesses and corporations will attend the event.
The committee, headed by Barry Kirsch of BKP Music, aims to raise a total of $250,000 (Dh917,500) in order to support the education of underprivileged children through Unicef [the Adopt-A-School programme in Lebanon] and to support the children of the Dubai Autism Centre.
"The support extended by members of the media, creative and entertainment industry shows magnanimity. What is more important is that we have been blessed to be able to share part of our good fortune with the less privileged," said Kirsch.
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