Nestlé Middle East partners with Howcast Media

Nestlé Middle East has partnered with instructional video company Howcast Media to provide how-to videos relevant to the health and lifestyle needs of consumers in the region. Howcast will localise Nestlé Middle East's instructional lifestyle content into Arabic and integrate it into the regional site.

"We are committed to building meaningful, long-term relationships with our consumers by going beyond the commercial aspect of this process and establishing a more beneficial foundation to consumers," said Nestlé Middle East's Rakan Brahedni.