Performance PR, a niche public relations company catering to sports and automotives, announced that it has officially launched its first regional office in Dubai.
The London-based agency is seeking opportunities in the region as the automotive and sports sectors are matured, said Noel Ebdon, Managing Director of Performance PR Middle East.
Operating out of Dubai Media City, Performance PR Middle East will secure its own clients for representation throughout the GCC and Levant, and act as a regional branch of the UK head office.
"By concentrating on one small niche it is more of a boutique agency that focuses fully on sports and automotive clients. Besides, most clients are moving from adverting to PR because of their budget cuts and this makes it a good time to start our business," said Ebdon.
"The opportunities in this region are very big. Most of commuting in the region is by cars, and in the past five years a lot has been achieved, with companies that offer support for the automotive sector and mainly racing starting to strengthen their presence."
It has currently got clients such as Fast Rent A Car in Abu Dhabi, ProTech Montecarlo and McLaren. It lists BMW, ExxonMobil and the Top Gear MPH Show among its UK clients and ProTech and Alex Renner Motors in its Middle East clients.
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