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28 March 2024

Star One launches new shows from today

The new show Geet is a story of a young girl's struggle. (SUPPLIED)

Published
By Staff Writer

One of the top Indian enterment networks' Star One channel has announced the launch of a fresh lineup of programmes.

The new shows include, Geet – Hui Sabse Parayi and Rang Badalti Odhani beginning today at 9.30pm and 10pm respectively from Monday to Friday.

With a spanking new array of content being added to the channel, the shows will now comprise a high voltage entertaining mix of reality, fiction and drama.

The channels claimed that the new programmes will surely striker a chord with family viewers.

The new line up of shows is a result of the in-depth research conducted by the channel. The research revealed the changing viewership trends and also a new set of audiences with a certain entertainment need.

Hence, with the aim of expanding its viewership and filling in the gaps, Star One is all set to present a range of new, refreshing and differentiated content in its prime time slot.

The two new shows are non-traditional and inspiring stories of young women, who have the ability to script their own destinies by defying conventions.

Commenting on the launch of the new shows, Sumantra Dutta, Country Head for Star Middle East, Pakistan and Africa, said: "Star One as a brand has been an innovator.

"With the aim of expanding our viewership, we are presenting a new programming line up which is clutter breaking and refreshing. The new shows have emotionally uplifting storylines challenging convention and existing stereotypes.

"The shows have strong characters and issues not seen on other channels. With this great combination catering to the young women, we look forward to growing our relationship with viewers."

Produced by Endemol India and 4 Lions Films, Geet – Hui Sabse Parayi highlights the NRI marriage related problems which are very prevalent in India.

It is a story of a young spirited girl, Geet, who is abandoned by her non-resident Indian husband and how she faces the challenges and stands for the rights and values she believes in.

Produced by Beyond Dreamsand Anahita Productions, Rang Badalti Odhani is about a girl who takes destiny in her own hands when she is widowed at a very young age. She demands justice from the man who is responsible for the death of her husband, the only bread earner of her family. She is bold and takes responsibility to get compensation for the loss of her husband.

Star is one of the leading media and entertainment companies of India. The network broadcasts more than 32 channels in eight languages to more than 168 million people every week across India and more than 65 countries across the world. Its channel portfolio includes Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.

Star's businesses extend to films, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.

Star also manages a portfolio of business ventures including Cable system Hathway, channel distributor Star Den, news channel operator MCCS, south Indian broadcast business of Asianet channels and Star Vijay. It also manages film producer and distributor Fox Star Studios India.