Al Fara'a Properties, the flagship subsidiary of the Al Fara'a Construction, Industrial and Property Group, is looking at a sharp increase in the value of the projects it plans to launch.

"Al Fara'a Properties last year recorded slightly more than Dh1 billion in value of projects launched. This year, we will touch the Dh10bn level," Natasha Gangaramani, Director of Al Fara'a Properties, told Emirates Business.

"We have been growing 40 per cent to 50 per cent every year in the past three years in terms of revenue but this year will be a major jump for us especially after we secured a lot of land. It's quite a big jump." Exact revenue figures from the projects would be known later.

Gangaramani said the family-owned company will be investing in projects in Dubai Maritime City, Dubai Waterfront, Downtown Jebel Ali, and Al Reem Island by end of the year.

She said the expansion is driven by the company's aim to provide on-time and quality properties, a diversion from the current situation where most properties have been plagued with delays due to an overheated EPC market.

Gangaramani said the company's first residential project – the Dh225 million Le Grand Chateau in Jumeirah Village – is on track with delivery expected on schedule this December despite the challenges of rising costs of building materials and labour shortages. Al Fara'a Properties' current projects include the Dh353m freehold Manhattan Luxury Apartments and the Dh95m Mulberry Mansions in Jumeirah Village, and the Dh505m Image Residences development in Downtown Jebel Ali.

"None of our projects have been delayed to date," she said. "Constructing a building is an art. You have to synchronize the delivery from the delivery to the fitting of the glass, for instance. Everyone has to come on time. If one person delays, then everyone's schedule is messed." She said one of the properties advantage is having its own construction and contracting subsidiaries.

"If you have your own arms and you have your own in house sync then you know you can deliver. And that is what we have achieved as a construction group," Gangaramani said.

Al Fara'a Properties is one of the youngest members of the Al Fara'a Group, whose fully-owned subsidiaries include Unibeton Ready Mix, Al Fara'a general Contracting Co, Al Fara'a Steel Structures, Al Fara'a Precast, Al Fara'a Interiors and Joinery, Belgium Aluminium and Glass Industres, Al Sabbah Electro Mechanical Est and Al Fara'a Investments.

"You've probably moved into a lot of houses and people said there have been cracks everywhere; the rain came through and there were leaks. When you see cracks in the wall, that could be caused by many reasons but one core reason is that the people who delivered the concrete may have mixed less cement on the concrete to save cost," she added. "What we have today are different companies who believe in quality. We have built these companies to deliver quality."

The property group, which is barely three years old, is currently the company's largest portfolio in terms of investment. The company has recently launched its Dh1bn Burj Al Fara'a, a commercial tower located in the commercial business district of Jumeirah Village, which is spread across 811 hectares.

The unveiling of the developer's latest project is aimed at addressing the strong demand for commercial space within Dubai.

Gangaramani said one of the major factors of delay is that subcontractors have not been able to meet the expectations.

"These guys get so busy they might not give priority to your projects. That is why my father has decided to have his own ready mix company, own electro and mechanical company, glass company, and so on," she said.

Gangaramani added: "Unibeton, today, for example is the largest concrete provider in the Middle East, we did all the bridges in the UAE, except that on the first interchange. Al Garhoud Bridge's concrete was 100 per cent supplied by Unibeton.

"Unibeton started not as a profit centre. It started because one day someone delivered concrete to us at 3am. You see we can't always wait. So we decided we'll do our own because if we wait for subcontractors to show on site we'll lose a day of profit," Gangaramani said.