One of China's largest retail chains is planning to open outlets in the Middle East – starting with a hypermarket in Dubai.
The Dashang Group Company has contracted consultants F Kamber Holdings to conduct a feasibility study for the roll-out. Speaking to Emirates Business, Tariq Ahmed Nizami, CEO of the Dalian-based Dashang Group's consultants, F-Kamber Holdings, said: "The Dashang Group wants to open a hypermarket in Dubai. The general perception in the global market is that Chinese products are cheap and of inferior quality. Dashang Group shops here will change that misperception and its Dubai outlet will focus on the most expensive and premium Chinese products."
The group has a huge presence in its domestic market and is listed on the Shanghai Stock Exchange in China.