Virgin renews its licence - Emirates24|7

Virgin renews its licence

Jean Noel Reinhardt and Nisreen Shocair sign the deal (XAVIER WILSON)

Entertainment retailer Virgin Megastores Middle East has renewed its right to operate for another 13 years in the region in an agreement with Virgin Stores France.

Jean Noel Reinhardt, CEO of Virgin Stores France, and Nisreen Shocair, President of Virgin Megastores Middle East, signed the agreement.

"We are pleased to continue what we started with Virgin Stores France seven years ago," said Nisreen Shocair, President of Virgin Megastore Middle East.

"The unprecedented growth in the region has fuelled our expansion. Lifestyle changes have also put demands on a new future of entertainment retailing that goes beyond the product, to deliver an experience within our stores and to expand product offerings beyond music and movies."