Superbrand status awarded to 68 firms in UAE



Superbrands, the independent authority and arbiter of branding, honoured many of the emerging brands of the UAE at a gala event held at the InterContinental Hotel in Dubai Festival City.


It unveiled the 2007-2008 Superbrands book featuring many of the UAE’s strongest brands, including the Mall of the Emirates (pictured above), which was recognised with the "Brand of the Year" award.


The organisation awarded Superbrand status to 68 leading brands in the UAE that have met the stringent selection criteria set by the selection council.


More than 800 brands active in the UAE market were reviewed by the Superbrands Council comprising some of the most respected businesses in the UAE.


“The UAE has some of the strongest and most recognised brands in the world. We are fortunate to have on our brand council some of the respected names in business, who took time off of their busy schedules to assess the brands and score them on their strengths,” said  Mike English, Director, Superbrands Middle East.


“To be voted as a Superbrand by our independent council is a powerful endorsement and evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.”


The Superbrands Council in the UAE comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.


The Superbrands Council members evaluate and score hundreds of brands available within the UAE and the highest scoring brands are then designated as Superbrands.


“The brands featured in the book range from corporate giants to fast-moving consumer goods brands. We are happy to see so many of the UAE’s strongest home-grown brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,” English added.


The Superbrands Organisation unveiled the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the tribute event on Monday.