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01 October 2023

Dell Academy to develop customer-relations teams

By Staff Writer

Dell, Intel, EMC and Symantec started the Dell Middle East Partner Academy with the aim of developing customer-relation teams in the Dell channel partner community to support customers across the region.

Michael Collins, Dell Middle East General Manager, said: "We believe the current economic environment is an opportunity for us to be better prepared, more creative and more in tune with our clients' needs. As projects become more complex and increasingly business critical, it is essential we share best practices with our stakeholder network and work together to drive a greater return on our customers' IT investments."

The Dell Partner Academy offers a comprehensive programme which is run by Potential, a training, coaching and consulting firm. Over the past few months, Potential has been working with Dell, Intel, EMC and Symantec to create this programme, bringing together specialist product knowledge and personal skills training in a development plan that spans eight countries.

"The aim of this programme is to develop well-rounded Dell partner teams that can act as strong advisors in ICT adoption by fully understanding their customers' needs and challenges. The programme is designed to support enterprises across the region by providing the right consultancy to help them reduce their operating costs, increase their efficiency and create new business opportunities during times of economic uncertainty" said Potential's Managing Partner Shadi Banna.

Potential opened a discussion with the attending management on "leading in difficult times" and outlined the proactive steps that need to be taken to help firms.