Thailand lures businesses as MICE destination

In order to showcase Thailand’s unique attractions and great value as a meetings, incentives, conventions and exhibitions (MICE) destination, the Thailand Convention and Exhibition Bureau (TCEB) has launched a road show in the UAE to showcase business opportunities in the Southeast Asian nation.

Natwut Amornvivat, TCEB President, said the Dubai road show has been made possible through close co-operation between the Thai Government, represented by TCEB, the Tourism Authority of Thailand (TAT), and the Thailand Incentive and Convention Association (TICA) in collaboration with five private sector MICE stakeholders

During the show, TCEB launched the “Thanks A Million” promotional package to serve the international convention and exhibition market.
For any convention of three days or more held in Thailand from now until October 1, 2009, TCEB will reimburse international convention organisers for their local expenses in Thailand.

Organisers of events bringing 1,000 delegates to Thailand will be eligible for support of one million baht (Dh116,112). This package applies to event size from 100 delegates or more, and initial applications can be made via the TCEB website

Approximately 50 UAE corporate, travel agents, trade associations, professional exhibition and convention organisers attended the road show. With Asia’s economies surging ahead, the region’s demand for meetings, conventions, and exhibitions are growing fast.

Increased corporate profitability, and greater use of incentives by industry sectors and corporates for performance improvement, and the high growth of Asian development are all helping to drive double-digit year-on-year growth in Asia’s MICE sector.

“We are recognised as a preferred MICE destination in Asia, with an envied reputation for world-class venues, professional services, and the competence to meet the needs of the most complex and demanding of events.

Thailand’s unique culture, wonderful cuisine and unique hospitality have all helped drive MICE growth by 20 per cent a year for the past four years. Last year, the MICE sector earned $1.6bn (Dh5.8bn) in foreign exchange earnings,” said Amornvivat.