Dubai Bank was nominated as one of the Superbrands for the year 2007, for the third year in row. This also marks the first occasion it has received the award after its conversion to a Shariah-compliant bank at the beginning of this year.

Abdulaziz Al Muhairi, Board Member and Chief Executive Officer of Dubai Bank, said: “It’s with pleasure that we receive this award for the third year. This achievement reflects our success in maintaining the same strong brand even after converting into a Shariah-complaint bank and changing the Arabic name.

“This is an achievement, which will be added to the list of other accomplishments by Dubai Bank, among which was the completion of the conversion in a record time of six months.” Al Muhairi said the brand has significantly contributed to the increasing customer base through the wide awareness it created among the public.

“Dubai Bank has managed to establish a very strong brand since its inception in 2002. A brand that is not only associated with quality services provided to the public but also an icon that’s associated with Dubai’s success. Today, our brand still carries the same value, but added to it is the Shariah compliance element. After the completion of the conversion, Dubai Bank brand has been slightly modified, though it did not compromise on any of the qualities it holds,” Al Muhairi said.

Al Muhairi added that Dubai Bank’s brand development process passed through a strict checklist of qualities, including friendliness, uniqueness, modernity, and yet Shariah values’ reflection was merely a few elements that were considered at the time of developing the identity.


Although Dubai Bank’s brand value has significantly increased over the past few years, the mileage it has gained presents only the beginning of a journey that promises to be full of other record achievements in different fields.