Nakheel and the Trump Organisation came together to introduce the Trump International Hotel & Tower Dubai on The Palm Jumeirah to the Los Angeles market with an event that took place at the 3.5-acre Tar Estate in the Bel Air neighbourhood.
Nakheel Executive Chairman Sultan Ahmed bin Sulayem, Nakheel Chief Executive Officer Chris O'Donnell and Nakheel Director of Sales, Marketing and Customer Service Manal Shaheen were all in attendance, as was Donald J Trump, Chairman and CEO of the Trump Organisation.
"This event was a follow-up to the global sales launch in New York in June," said Shaheen. "We are thrilled by the success of this project so far. It has exceeded everyone's expectations. Sales have already broken records in Dubai. Trump International Hotel & Tower is destined to become the next Dubai icon of ultimate luxury."
The event started with a video presentation of the project as well as welcome words from Sultan bin Sulayem and Trump. A 13-metre-long scale model of Dubai incorporating all current Nakheel developments and other major projects in the city provided guests with a sense of the incredible landmarks that Nakheel has developed in the region. And 360 degree video presentations and photographs of Dubai were projected on the inside of the dome and guests were able to get a glimpse of the tower from an impressive and highly detailed model of the project in an oversized room.
The project, one of the most anticipated new builds in Dubai and Trump's first in the region, began construction in July. A masterpiece of architecture, the 62-storey, stainless steel and glass Trump International Hotel & Tower will be the tallest structure on The Palm Jumeirah and is expected to be completed in 2011.
A 60-foot dome, 80-foot tent and an area dedicated to a performance by Christina Aguilera were created at the grand event.
Other notable attendees at the event included Ivanka Trump, Donald Trump Jr, Orlando Bloom, Hilary Swank, Aaron Eckhart, Lucy Liu and Paula Abdul.