Nakheel and Jafza sign easyHotels pact

Nakheel, a Dubai World company and one of the world's largest real estate developers, cemented its partnership with Jafza to pave the way for the opening of one of several innovative budget hotels under the easyHotel brand.

The partnership between Jafza and Nakheel Hotels, both Dubai World companies, sets in motion the development of an innovative budget hotel in the up and coming area around the free zone. The easyHotel, located close to Sheikh Zayed Road in Jafza, will be a 216-room budget hotel that will deliver a "sleep and shower" experience at an affordable price. Construction is scheduled to begin at the end of May 2008 with a completion date of June 2009.

Salma Hareb, CEO of Jafza and Economic Zones World, said: "This agreement reflects the strong relationship between Jafza and Nakheel, two of Dubai World's leading companies. We are delighted to be working in partnership with Nakheel and to be the site of one of the first easyHotels in Dubai. Jafza is one of the world's most services driven, customer centric free zones. The success of Jafza is driven by our ability to continue to provide innovative services for our customers."

Nakheel Hotels owns the master franchise for easyHotels in the Middle East and Africa region. The easyHotel in Jafza will be one of several hotels being developed by Nakheel to open in Dubai starting in June 2009.

Joe Sita, CEO of Nakheel Hotels, said: "Nakheel Hotels is proud of its partnership with Jafza. We are excited to start construction on this exciting project in one of the fastest growing areas of Dubai. As the first of many such easyHotels developments, Nakheel Hotels is bringing another innovative concept to Dubai and the Mena region through its ownership of the master franchise of easyHotels and tapping into the burgeoning requirements for budget hotels in the Middle East. By working with partners such as Jafza, Nakheel Hotels can deliver the best hotels to the market."

The easyHotels under development are being built to LEED standards. They will be the first budget hotels in the world with sustainability built into the design.
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