It's a bird, it's a man... it's a donkey!

Russian beachgoers got a shock when they saw a donkey soaring in the blue skies over the balmy beaches on the Sea of Azov in southern Russia last week, police said on Tuesday.

Attached to a parachute, the animal screamed in fear as it circled over heads of holidaymakers sunbathing on a beach in the Cossack village of Golubitskaya in the Krasnodar region last week.

A regional police spokeswoman said the donkey ended up in the skies as a result of an impromptu advertising campaign by several Russian entrepreneurs to attract beachgoers to their private beach.

Instead, they attracted the attention of regional police who learned of the flying donkey earlier this week and launched a probe.

"The donkey screamed and children cried," regional police spokeswoman Larisa Tuchkova told AFP. "No-one had the brains to call police."

Instead, she said, people reached for their cameras and bombarded a local newspaper with phone calls.

"It was put up so high into the sky that the children on the beach cried and asked their parents: "Why did they tie a doggy to a parachute?" the newspaper, Taman, said this week.

"The donkey landed in an atrocious manner: it was dragged several metres along the water, after which the animal was pulled out half-alive onto the shore."
 

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