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29 March 2024

Berlusconi on a charm offensive

Advertisements targeting supporters ahead of the regional elections in Italy. (AFP)

Published
By AFP

Italian Prime Minister Silvio Berlusconi, with approval ratings plunging amid corruption and electoral scandals, yesterday launched a charm offensive ahead of key regional elections.

Full-page ads in Italian newspapers, emblazoned with the slogan "Love Always Wins Over Envy and Hatred," urged supporters to come out in force for a campaign rally in Rome on Saturday.

The media tycoon has said the elections in 13 of Italy's 20 regions on March 28 and 29 will be a key barometer of his centre-right coalition's performance since he returned to power in 2008.