Tamakkan, an initiative aimed at supporting young emirati entrepreneurs who need industry insight to achieve their business dreams, has been launched by BrandMoxie, a leading marketing firm in the UAE.
Reinforcing its commitment to the development of young emiratis, BrandMoxie has set up Tamakkan to nurture the spirit of entrepreneurship and provide an informal environment for the development of knowledge sharing and the spirit of mentorship.
Sana Bagersh, the CEO of BrandMoxie said: "The idea is that through Tamakkan industry professionals would be able to give back to the country and the community by helping to nurture the next generation of entrepreneurs. We hope to create a vibrant monthly platform of discussion, in the form of a free two-hour seminar, open to those young entrepreneurs who want to attend an informative session presented by a professional, or expert, on a key topic in business."
In June, BrandMoxie received the Tamayyuz Partnership Award in recognition of its support for activities of ADWC's students.
The Tamayyuz Award was presented at HCT's Abu Dhabi Women's College by Sheikh Nahyan Mubarak Al Nahayan, Minister of Higher Education and Scientific Research and Chancellor of the Higher Colleges of Technology.
Bagersh saidTamakkan would aim to provide high calibre seminars given by practicing professionals. The focus would be on the transfer of practical skills and information.
"These would include short seminars on marketing such as branding, positioning, merchandising, franchising etc, and business topics such as the fundamentals of how to set up a business." Tamakkan is intended to facilitate contributions by the business sector, and welcomes the participation of companies and individuals who can lend their support by giving their time or assistance in kind.
"We are already a team of industry professionals. We call upon other professionals to come forward and join the volunteer team of presenters and welcome the support of companies who may want to participate in any way."
BrandMoxie won the Tamayyuz Award for its commitment to young students, offering them practical experience and professional guidance. Bagersh said: "What has encouraged us to do more is our surprise at the high calibre of work performed by university interns. These students are very good; they have built up the skills and are passionate at what they do, but they lack the street smarts' and the understanding of the broad work context. And this is only something they can pick up through experience and professional guidance."
Bagersh said Tamakkan! would support fresh graduates with entrepreneurship dreams by providing them exposure to knowledge from industry practitioners.
Besides BrandMoxie, other Tamayyuz Partnership Awards winners included National Bank of Abu Dhabi, Sorouh Real Estate, Securities and Commodities Authority, Takreer, Abu Dhabi Police, Abu Dhabi Chamber of Commerce, Abu Dhabi Terminals; Embassies of Japan and the US, Hewlett Packard, Seha, Abu Dhabi Music and Arts Foundation and Adgas.
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