Ströer Concept Outdoor has completed the largest window advertising wrap in the UAE in 35 days. The building exhibiting this project is the 40-storey Al Shatha Tower in Dubai Media City.
The wrap was commissioned by real estate developer ACI and is the biggest branding exercise by the company yet, highlighting its three key projects – Niki Lauda - Twin Towers, Michael Schumacher - Business Avenue and Boris Becker - Business Tower.
The advertising marvel covers 13,610 square metres of surface area across the three main faces of Shatha Towers. Owing to the location of the building, ACI branding is visible from a distance of two kilometres from all viewable sides.
The production and installation of the project was handled by Concept 360, the large-format printing and fabrication arm of the Concept Group. The completion of the project is a major accomplishment for Ströer Concept Outdoor, following the largest advertising wrap in the Middle East region and second largest in the world to its credit.
"Since the completion of the World Trade Centre wrap in 2006 Ströer Concept Outdoor has been acclaimed for its expertise in this medium. We owe the successful completion of this project to a combination of appropriate planning, state-of-the-art technology and our certified workforce," said Pierre Pereira, Chief Executive Officer of Ströer Concept Outdoor.
"The Shatha Tower wrap was completed in a record 35 days, and identifying a 'real estate' based advertising opportunity for a leading real estate developer such as ACI is the kind of experiential solution Ströer Concept Outdoor believes in," said the chief executive.