Now drive in style and be safe


Given the number of reckless drivers on the roads, you can’t be too careful out there.

So if you want to keep yourself and your loved ones safe, you could go out and buy a Mercedes-Benz E 63 AMG.

Research by the Insurance Institute for Highway Safety in the United States has found the Mercedes-Benz E-Class offers the highest level of safety among all passenger cars registered in that country.

The institute looked at the number of drivers who were killed in road accidents and the E-Class obtained the best results among all the models examined.

The E-Class accounted for 10 fatal accidents a year for every million vehicles registered, while the average figure for all passenger cars was almost nine times higher – with some models touching the 300 mark.

“Apart from the fact that elegance, comfort and performance are the hallmarks of the Mercedes-Benz E-class, the E 63 AMG is also a safe car to drive,” said Wassim Derbi, marketing manager of Gargash Enterprises, the exclusive Mercedes-Benz distributor in Dubai, Sharjah and the Northern Emirates.

The Dh423,000 E 63 AMG’s safety equipment includes the pre-safe system, the intelligent light system with adaptive headlights and neck-pro head restraints.

“The unique anticipatory pre-safe system responds before an impending collision by activating protection measures for both the driver and the passenger in the front seat,” said Derbi. “So in the event of a crash, the seatbelt and airbag provide maximum protection as they are already in anticipatory mode and deploy faster.”

In the event of a rear impact, the sensor-controlled neck-pro head restraints move forward within milliseconds to provide protection for the driver’s and front passenger’s heads. The crash-responsive head restraints prevent the upper spinal column from bending as a result of an accident, reducing the risk of whiplash injuries.

“The E 63 AMG’s safety features are complemented by the state-of-the-art intelligent light system,” said Derbi. “The headlamps adapt to the prevailing driving and weather conditions, providing a significant improvement in safety.”

The intelligent light system is based on powerful bi-xenon headlamps and has five lighting functions – country, motorway, active bend lighting, fog and cornering.

The country mode provides brighter illumination of the offside verge than conventional low-beam headlamps. The driver’s range of vision is increased by around 10m, allowing him to spot other road users or obstacles earlier. The motorway mode, activated automatically at speeds above 90 kph, produces an even light cone that extends to a range of up to 120m, illuminating the entire road width and enabling  the driver to see 50m further. And the enhanced foglamps will reduce the glare.

“The car has been fitted with flashing brake lights to prevent rear-end collisions. This is because flashing lights warn the drivers behind more effectively than conventional brake lights when there is a risk of an accident.

“This was proven during tests conducted by Mercedes engineers. The tests showed the drivers’ braking reaction time could be shortened on an average by up to 0.2 seconds if a flashing warning light was used during emergency braking. As a result the braking distance can be reduced by 5.5m at 100kph.”

But the E 63 AMG is not all about safety. Its naturally aspirated V8 engine delivers 514hp and maximum torque of 630 Nm, making it the most powerful E-Class of all time.