I Am…
Name: Hamad M Malik
Age: 39
Nationality: Pakistani
Job: Director, Marketing and Corporate Communications, LG Electronics, Middle East and Africa
LG Electronics' hunt for a new Scarlet face recently came to an end. Tell us more about the campaign. In 2008, LG launched its brand new Scarlet LCD television with an international model. This year, with the release of the new version of the Scarlet LCD, we decided to choose a local face to represent the television brand; a lady who possesses the true qualities of the Scarlet, which are intelligence, sophistication and style. We believe that such local campaigns provide us with a better chance to interact with our local customer base. With this in mind, we initiated the Scarlet Face Hunt campaign. We also used the campaign as a platform to help raise funds for the Dubai Autism Centre.
Andreea Rizan won the competition. How will she benefit from the campaign? Andreea Rizan will be used for a period of one year to promote the new Scarlet LCD television.
The winner was picked from six finalists. How were the finalists chosen? Contestants were judged on education, achievements, personality, etiquette, attitude, director's choice and public voting.
So what in your opinion makes the Scarlet LCD stand out from its competitors? The new Scarlet LCD is one of our hero products for this year. It is the world's first television with Bluetooth compatibility. Secondly, it's a hull high definition (HD) LCD that is only 39.7mm thick with a chic design, making it a unique fashion brand in its own right. Moreover, you can expect up to a 75 per cent energy saving thanks to the technology.
Finally, what's next for the company following the Scarlett campaign? We're aiming on keeping the tradition of introducing sophisticated technology packaged in a stylish design, and continue exploring new wonders from LG in the days to come.
I'm Listening To…
1) Taylor Swift
2) Shania Twain
3) Shafqat Amanat Ali
4) Vanessa Mae
5) Norah Jones
In My Free Time…
I enjoy all sorts of activities When I am not working, I like socialising, watching cricket, as well as playing it sometimes, plus watching movies. I also enjoy reading. My favourite magazine is The Economist, and the last book I read was Winning by Jack Welch.
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