Perez Hilton aims to hit Ryan Seacrest where it hurts.
The celebrity blogger will be launching a weekly music countdown show in the coming months, he revealed at the South By Southwest music festival.
"I'm really excited about it," Hilton said, "because I want a cooler alternative to Ryan Seacrest."
Hilton envisions the radio show as a platform for interviews as well as a mix of music.
"I want the best songs in the country, plus, sprinkle that with my own picks: songs that I would love to expose the masses to."
The Perezhilton.com mogul will also be launching a new website, but he was mum on details about that venture.
As for the countdown show, Hilton explained that he wants to "book great talent. I want to talk in depth with Lady Gaga, Katy Perry, Justin Bieber, and all of these acts whom I have relationships with.
"[I want to] ask them the questions that Ryan Seacrest would not ask them.
"I can make fun of someone," Hilton said with a coy grin. "and still be a fan".
On the final Saturday of South by Southwest, Perez put his talent-booking skills on display with a party on Austin's Brazos Street that featured Macy Gray and Snoop Dogg.
"It's a beautiful storm, an awesome storm," Hilton said of the show, which he called 1 Night in Austin.