1 Marketing Revolution
by Paul Gamble Dh113
Marketing Revolution explains how the marketing process is managed and improved in countries across the world by drawing on international research and analysis from leading consultants, academics and practitioners, as well as the authors' insight into the revolutionary marketing practices of global giant IBM.
2 Harvard Business Essentials – Marketer's Tool kit
Harvard Business Essentials Dh84
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programmes to ad campaigns, this guide will turn opportunities into profits.
3 Gravitational Marketing – The Science of Attracting Customers
by Jimmy Vee Dh115
If you're an entrepreneur or sales professional, Gravitational Marketing offers a simple method for attracting customers without hard sales labour. If you want to sell more and work less, this book exposes the principles of effortlessly attracting customers.
4 Gurus on Marketing
by Sultan Kermally Dh113
This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts to make every strategy a success.
5 Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact
by Roy Young Dh120
This book is a concise guide to why marketing is essential to make a company successful. It gives practical tips to make it work and how a successful campaign will achieve bottom-line results.
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