10.28 AM Saturday, 20 April 2024
  • City Fajr Shuruq Duhr Asr Magrib Isha
  • Dubai 04:31 05:49 12:21 15:48 18:47 20:05
20 April 2024

Twittens lead swag bag loot

Published
By Reuters

Here's a tip for Charlie Sheen and Brooke Mueller: Want to improve your troubled marriage? Try Twittens, which are on show to celebrities visiting one of a dozen or so 'gifting suites' around Los Angeles during Oscar week.

Twittens – two-person mittens designed for couples to hold hands together in cold weather – can be found this year at one of the suites backed by merchants looking for celebrity endorsements to help sell products.

Stars can pick up watches, sunglasses, shoes, a brand new TiVo, a gadget that reshapes lipstick, hair removal products and Botox.

And first-time author KM Groshek is giving away her children's book Bug's Adventure Series at the Wow Creations Celebrity Lifestlye Gifting Lounge.

Gifting suites have become part of the fabric of major entertainment events. Stars come in, look around, and importantly, get their picture taken with it because companies know that one celebrity endorsement can launch the sales of thousands of products.

 

Keep up with the latest business news from the region with the Emirates Business 24|7 daily newsletter. To subscribe to the newsletter, please click here.