'Ajmani' comes to municipality's help

The Ajman Municipality and Planning Department yesterday announced the launch of a cartoon character that will be used in its different promotion and awareness campaigns.

The character is called Ajmani, which translates as My Ajman.

Faisal Obaid Abu Afra, Head of Customers Affairs Department, said the launch of the character, which is the first by a civic body, is aimed to promote the municipality locally, regionally and internationally. Ajmani would be used as the municipality's spokesperson, especially in delivering its different traditional messages to the public of all age groups and cultural backgrounds.

The name was chosen carefully to fulfil the objective of integration, belonging, loyalty, partnership and cohesiveness, he said. "The name 'My Ajman' helps initiating intrinsic partnership between the department and the general public and increases public co-operation as any initiative to be launched or message to be delivered by Ajmani would be enthusiastically received by the public as it is their emirate," he said.

"It would also help bolster the belonging and loyalty of department employees," he added.