Coffee and tea event to see better format

The Middle East Coffee and Tea Convention, the only dedicated trade event for the coffee and tea industry in the Arab World, will return to Dubai this year with an improved and expanded format, following its successful debut in 2009, said organisers.

Held by the Specialty Coffee Association of America and International Conferences and Exhibitions (ICE), the event will be held at Al Bustan Rotana Hotel from October 12 until 14.

Anselm Godinho, Managing Director, ICE, said: "The convention has been organised primarily to sustain the boom in the coffee and tea trade in the Middle East. We expect a greater number of the most influential personalities in region's coffee and tea industry to attend it."