I am…
Name: Nathalie Turpin
Age: 31
Nationality: British
Job: Regional Director of Marketing, Hilton Hotels, Arabian Peninsula and Indian Ocean
Tell us about your new website – what is Hilton Extra Nights? It is Hilton Hotels' award-winning promotion that offers complimentary nights on stays longer than three nights at any participating Hilton Hotel worldwide. Guests gain one night on a three-night stay; two extra nights on a five-night stay and so on. This year's edition runs to the end of September. hiltonextranights.com is the promotion's booking engine and was launched to manage the rising volume of guests from the region to all 166 participating hotels across 44 countries.
But what sets it apart from other products in the industry? The website is unique in that it is dedicated to the Middle East market and highlights holiday hotspots that are attractive here. This is the 12th consecutive year of the programme; the website is one more way to make the promotion more accessible, efficient and user-friendly while targeting a wider demographic.
How do customers take advantage of the promotion? By booking online at hiltonextranights.com. Hotels on offer include Conrad, Hilton Garden Inn, DoubleTree and Waldorf Astoria properties.
A lot of travellers have set travel dates and book hotels accordingly, meaning they cannot use these extra nights. Can they claim them any other way? The extra nights have to be taken with the actual stay, booked through hiltonextranights.com and cannot be carried over to future bookings; so make sure you check the site before you book a Hilton anywhere.
How will the website help in generating revenue? Do you expect bookings to increase with the new system? First and foremost, the site will reach a wider audience and an even wider demographic, which will translate into revenue. Also, our collaboration with Visa on the promotion and the hiltonextranights.com/visa website will help us reach six million Visa card holders, all of whom will receive 10 per cent discount on Hilton Extra Night rates when they pay with a Visa card.
What do you do to relax? I like spending my weekends in the sea, scuba diving.
I'm listening to…
1. Lady GaGa
2. Daughtry
3 Orson
4 The Beatles
5 Katy Perry
I'm reading…
DEVIL MAY CARE This is the latest James Bond book, written by Sebastian Faulks. James Bond is just classic to read.
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