Over 110 million US dollars are at stake on Bollywood in the coming season.
Shah Rukh Khan, Rohit Shetty, Deepika Padukone, Sanjay Leela Bhansali, Ranveer Singh, Priyanka Chopra, Salman Khan, Sonam Kapoor, Sooraj Barjatya, Shahid Kapoor, Alia Bhatt, Vinod Chopra, Amitabh Bachchan, Akshay Kumar, Prabhu Deva are some of the stars in the fray for a lion's share of the pie.
With two super-duper hits emerging earlier this year in the form of 'Bajrangi Bhaijaan' and 'Bahubali', the film industry is gung ho about audiences coming to watch films if the right amount of curiosity is generated.
Small budget films like 'Tanu Weds Manu Returns' and 'Piku' becoming hits and 'Gabbar is Back' generating close to a Rs 100 crore collection have also proved to be like a shot in the arm for the filmmakers who understand that good content will bring them good dividends.
After the success of Shah Rukh Khan's earlier film 'Chennai Express', he has collaborated again with Rohit Shetty for 'Dilwale', a tribute to Aditya's Chopra hit 'Dilwale Dulhaniya Le Jayenge'.
'Dilwale' reunites the hit couple Kajol and SRK, and are joined by Varun Dhawan and Kriti Sanon in the film.
A clash of the Titans is expected as 'Dilwale' is set to release along with Sanjay Leela Bhansali's magnum opus 'Bajirao Mastani'.
Both films will open in theatres on December 17 (in UAE).
Bhansali has packed-in names like Ranveer Singh along with Bollywood's reigning queen Deepika Padukone and India's biggest female export – Priyanka Chopra.
This is one clash that may surely make the filmmakers rue their intention to come head-on before Christmas.
Santa may be in a quandary.
Sooraj Barjatya and Salman Khan are re-uniting after many years with Diwali (Indian festival of lights) release 'Prem Ratan Dhan Paayo'.
After having churned out blockbusters like 'Maine Pyar Kiya', 'Hum Aapke Hain Kaun' and 'Hum Saath Saath Hain', this time around Sonam Kapoor and Neil Nitin Mukesh have been added to the cast of this film.
Trade pundits feel that the film will have a historical collection keeping the Barjatiya comeback and re-uniting the actor-director duo.
Aishwarya Rai Bachchan is also making a comeback post motherhood with a big budget Sanjay Gupta film 'Jazbaa' opposite Irrfan Khan.
There's heightened anticipation for Kangana Ranaut-Imran Khan's film 'Katti Batti', which will see the actress back in her elements after 'Queen' and 'Tanu Weds Manu Returns'.
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Kangana's two flops in-between – 'Rajjo', and 'I Love NY' hardly made any impact on her ever-growing demand in the industry and fan-base.
'Queen' director Vikas Bahl also returns with 'Shaandaar' starring gen-x star Alia Bhatt along with the man with the 'just married' tag – Shahid Kapoor.
The Salman Khan produced 'Hero' will also make its presence felt thanks to the 'Danbangg' actor’s involvement in the project and debut of Sooraj Pancholi and Athiya Shetty.
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Both fathers Aditya Pancholi and Suniel Shetty respectively are also pulling all strings to ensure a hit for their children.
Akshay Kumar has 'Singh is Bling' coming up with Amy Jackson directed by commercial hit churner Prabhu Deva.
Last but not the least, there is the Amitabh Bachchan film 'Wazir' which is being directed by Bejoy Nambiar.
Amitabh Bachchan plays a Kashmiri Pandit in the film while Farhan Akhtar essays the role of an anti-terrorist squad officer. The film is being backed by producer Vidhu Vinod Chopra.