David Beckham may have retired from soccer, but his modeling career is soaring. And he is tipped to play a villain in the next James Bond film.

Well, he may be the best bad guy Mr Bond will have to deal with, yet. At least in the 'hunk' category.

The 37-year-old football ambassador of has been stripping again showing of his tattooed, impressively toned physique for an H&M ad directed by British film-maker Guy Richie.

The former footballer embarks on a new promotional campaign for his latest line of underwear for high-street chain H&M.

(H&M Instagram)

The new range of autumnal briefs is on the verge of hitting the shops.

The clothing company posted three behind-the-scenes shots on their Twitter from the British star's upcoming Fall 2013 campaign for the David Beckham Bodywear Collection.

In the first pic, the dad-of-four sits shirtless giving the camera a smolder look.

(H&M Instagram)

In the next photo, Bechkam sports a matching white briefs and T-shirt combo. Finally—proving he can be just as good looking in sweats—the star dons a comfy grey top and pants in the last sneak peek shot.

In the television advert Beckham races through a Los Angeles suburb in pursuit of his dressing gown after it gets caught in the door of a Range Rover. In the process of jumping over the wall, through the bushes he loses his T-shirt. But to get hold of his precious dressing gown he continuous his chase - swims, runs, flicks the ball with local kids and then runs into a tourist bus.

(H&M Instagram)

The star is now completely focusing on his other talent: modeling for boxer briefs. He seems an expert in the field, which is evidenced by the photos and advert.

This latest set of photos ads to a long line of sizzling nearly nude ads staring Victoria Beckhams hubby. His H&M line first started last year but before that, he starred in Armani's underwear campaign.