The talk has been of the WAGs (wives and girlfriends) and the cameras have stayed focus on some of the more beautiful fans in the stadiums across Brazil.
However, Costa Rica’s fairytale run in the World Cup is accompanied by a good luck charm who is making a name for herself and not just for her broadcasting skills.
Costa Rican broadcaster Jale Berahimi is fast becoming a sensation at the Brazil World Cup thanks in no small part to her Twitter and Instagram feed – which has her relaxing in a bikini by the beaches of Brazil.
Ex-England defender Rio Ferdinand seems to be a fan and Berahimi took a photo with Ferdinand, a BBC pundit at the World Cup, that set the Twitter buzz on its way.
British TV viewers haven't been slow to criticise the standard of BBC and ITV coverage of the World Cup so far.
Beauties on the beat
The British press have been keeping track of the TV presenters covering the World Cup who are easier on the eye (and ears) then, as the Daily Mail puts it: “The supposedly monotone commentary of Phil Neville or Adrian Chiles' inane banter with pundits”
Ines Sainz has caught the eye, covering the World Cup for Mexico. (Twitter @InesSainzG)
Vanessa Huppenkothen and Ines Sainz Gallo have caught the eye, covering the World Cup for Mexico.
Then there is Brazilian journalist Roberta Setimi and Kay Murray for beIN Sports.
Brazilian journalist Roberta Setimi is also delighting fans (Pic:robertasetimi.com)