The kick-off to the festive season in Dubai also signals the start of fashion and frolics, straight from the runway to a wardrobe near you.
Over the next few days, some of the top names in Indian couture, including Ritu Kumar’s timeless classic ensembles, to Masaba Gupta’s quirky, fun fashion statements will bring the Diwali buying to the forefront once again.
Masaba creations set for Dubai. (Twitter)
Several of India’s top designers, along with some up and coming fresh talent, will spring out pop-up shops over the next few days, with private shows, couture collections and personalised shopping experiences for a future bride-to-be.
While Kumar herself won’t be jetting into Dubai to unveil her Diwali collection, the designer, best known for styling some of Bollywood’s top names and a few royals thrown in (including the late Princess Diana), will allow her classic collection to strut its stuff in a variety of rich fabrics such as silk, georgette, crepe, tulle, chiffon, net and lace.
On display at her flagship store in Dubai will be a range of flowing lehengas, suits, anarkalis, kurtis and saris, some embroidered and encrusted with sequins and crystals that draw inspiration from the rich cultural heritage of India.
Meanwhile, Saturday will see a one-day pop-up shop of designer names at Al Murooj Rotana for ‘En Vogue by AJK’, where names such as Masaba, Arpita Mehta, Anushree Reddy will strut out their best and will also be on hand to provide fashion advice.
Masaba @ Twitter
Masaba, who counts Bollywood’s Shahid Kapur and his wife Mira among her good friends, is often considered as one of India’s biggest breakthrough talents in fashion.
This edition of En Vogue will also for the first time, see the launch of the brand Padmasitaa by renowned Indian actor Padmini Kolhapure, who will be making a personal appearance.
Padmasitaa is Kolhapure’s collaboration with Sita Talwalkar, which has been formed with the motive to keep alive the artisans and karigars who carry on the legacy of hand crafted vintage embroidery from the heart of India.