Ex-Miss World Priyanka Chopra: Meet the first ever Indian 'Guess Girl'

The campaign is set to be showcased in 87 countries

You can now take Bollywood star Priyanka Chopra's name in one breath with the likes of Drew Barrymore, Kate Upton, Alessandra Ambrosio, Claudia Schiffer, Anna Nicole Smith and Paris Hilton.

And guess why? Because this former Miss World is the new 'Guess girl' in the block.

Priyanka has been signed on as the face of Guess' upcoming holiday campaign.

This Bollywood beauty turned singer is going places; this week she stopped by at New York to launch the latest Guess edition.

PC is the first Indian model for the iconic 30-year-old brand and the campaign is set to be showcased in 87 countries.

The black and white ads have been shot by rocker photographer Bryan Adams (Summer of '69), feature Priyanka posing in a Mediterranean villa.

Priyanka Chopra says "GUESS has been at the epicenter of fashion for women for as long as I can remember. I am honored to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great...and to me, that's what Paul Marciano captured in these pictures and what GUESS is all about."

Guess president Paul Marciano, who supervised the shoot, signed Chopra after just one meeting. He told her she reminded him of Sophia Loren.

“Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” said Paul Marciano.

Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.” he added.

In the campaign, Chopra sports some of the season’s most stand-out dresses.

Priyanka is yet to become a household name in America despite her successful career and huge fan base in India.

In the U.S., her single, "In My City" featuring will.i.am, debuted as the theme song for the NFL Network's Thursday Night Football. Rapper Pitbull featured in her second song "Exotic" filmed in Ibiza. Her debut English language album will be released later this year.

Priyanka is a longtime advocate for children's rights and the education of girls — she was named a UNICEF Goodwill Ambassador for Child's Rights in 2010.

Interacting with fans on social media platform Priyanka said: "I'm so proud to be the next #GuessGirl.It's a legacy of beauty for 30 years..Thank u @bryanadams and @GUESS for making this such a fab shoot".

"Hey guys long time no Q n A.. I'm in NYC for the #guess launch so am on US time.. Who is up..? Let's spread some love.."

Guess officially announced their association with Priyanka on Twitter: "We're so excited to announce our gorgeous new #GUESSGirl Priyanka Chopra."


(All pics: Priyanka Chopra Instagram)

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