Film festival to steer clear of Fringe

Film festival to steer clear of Fringe. (AGENCY)

Organisers of the Adelaide International Film Festival have decided not to compete with the Fringe again.

Preliminary box office figures show a healthy rise in sales for the film festival, which ended on Sunday.

But the film festival's director, Katrina Sedgwick, said it still did not make sense to go head-to-head with the Fringe festival for audiences.

"There's no doubt that the Fringe is an absolutely enormous event and sitting within the dates makes it hard and I certainly know a lot of people who would normally have bought a 10-pass have for example bought a five-pass this time," she said.

"We're tracking at the moment for I think box office is up by about 15 per cent in terms of revenue which is fantastic, particularly given it was the first time that we had put on our event entirely within the Fringe dates and it'll be the last time as well I have to say.

"We've had amazing feedback this time and you know I think we're continuing to position ourselves as one of the more interesting festivals around."

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