Kalyan Jewellers opened six retail stores in Dubai and in attendance for the big event were brand ambassadors Amitabh Bachchan and Aishwarya Rai Bachchan.
Aishwarya opted for a red velvet Sabyasachi long anarkali featuring gold sleeves and gold net dupatta.
The Bollywood actress was flanked by Kalyan Jewellers chairman T.S. Kalyanaraman and executive director Rajesh Kalyanaraman, at the opening of the Kalyan Jewellers showroom in Al Qusais in Dubai.
On Thursday enthusiastic fans pushed against the barriers to get a closer look of the former Miss World and take a picture of hers.
After hours of wait tired fans could finally see the Bollywood diva accompanied with South film actress Manju Warrier.
Warrier, unlike Aishwarya, was dressed in a demure white suit. She managed to be present on all the six Kalyan Jewellers stores openings in Abu Dhabi, Sharjah, Al Qusais, Karama and the two stores in Bur Dubai.
During th eopening of the store Aishwarya addressed her fans and thanked them for their love and support towards her and her family.
The leading Indian retail jewellery chain inaugurated six outlets, each one spread over 5,000 square feet at two levels including a dedicated diamond floor.
The brand is believed to be investing about Rs300 crore (Dhs180 million) to increase its footprint in the Middle East.
Earlier this year, Kalyan chairman and managing director T S Kalyanaraman was featured in the Forbes list of billionaires, with a net worth of one billion dollars.
(Pics: @AishwaryaRaiWeb and Twitter)