Splash, Dubai’s home-grown high street retailer has announced Bollywood heart-throb Salman Khan as its brand ambassador.
A first from Splash in terms of celebrity associations, the strategic announcement comes at the time when the brand is celebrating 20 years in love with fashion.
The internationally acclaimed Bollywood actor will be seen promoting the entire line-up of Splash clothing over the year-long association, across various platforms of the brand and will be seen interacting with the wide audience that Splash caters to.
Salman is known for creating everlasting fashion moments and is an icon, both here in the UAE and with his mass appeal across the globe.
Talking about the association, Salman Khan, said, “I am happy to be associated with Splash and we together look forward to a great journey.”
Speaking about the recent association with Salman, Raza Beig, CEO, Splash said, “We are very excited to have star and style icon Salman Khan as the face of Splash in the region. Salman is a brand and his appeal spans through generations, classes and nationalities particularly with the Arabs in the region where every personality of his is loved and revered by his fans.”
“Our association with Salman stems from his persona of style which is often spoken about and he is famous for creating fashion trends that are copied by millions.”
The AW’13 campaign featuring Salman Khan will be shot in London, and will be launched in the last week of August. Salman Khan and Splash will also be shooting 30 second fashion films that will feature Salman in various looks and moods.