Justin Bieber went blonde for Selena Gomez

Justin Bieber is reported to have dyed his hair platinum blonde in order to win back his former flame Selena Gomez, who had previously encouraged him to lighten his locks.

The 20-year-old singer showed off his platinum blonde locks at an event in Glendale, California, over the weekend, and is reported to have made the dramatic change to his trademark style in order to entice his former lover back, as she always wanted him to have lighter hair.

(Bang)

A source revealed: "Selena has been telling Justin to highlight his hair for the past year. He was always resistant to the idea so she thinks it's strange that he would decide to dye his hair now. She's surprised how blonde he went."

The on/off couple broke up earlier in 2014 and the 'Beauty and a Beat' hitmaker has reportedly been desperate to entice his former flame back, despite the gestures failing to impress his 22-year-old ex-girlfriend.

Speaking to HollywoodLife.com, the source added: "Selena thinks Justin is trying to get her attention for sure. But if he wants to get back with her, he needs to try a lot harder than just getting his hair dyed,

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"She isn't sure yet if she likes his new hair colour. She just isn't happy that he's made no effort to get in touch with her."

Meanwhile, Justin - who was recently rumoured to be dating model Hailey Baldwin before she denied the claims - has been described as "depressed" regarding his single status as he feels alone without the 'The Heart Wants What It Wants' hitmaker.

A source previously said: "Justin has been really depressed. Nothing he's doing so far to get Selena back is working and it's put him in a really dark place.

"He went to New York for a change of scene to try and find new perspective; he's hoping Selena will come and meet up with him."

Justin Bieber and Hailey Baldwin just 'friends'

Hailey Baldwin has revealed that her and Justin Bieber are just "good friends" amidst rumours that the pair are dating.

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The 18-year-old model was rumoured to have been growing close to the 'Baby' hitmaker but she has admitted that they're just "good friends".

She told E! News: "I've known him since I was so young - since I was like 13 - and we've just been good friends over the years.

(Instagram)

"We have just stayed close and there's nothing more to it than that."

Meanwhile, a source recently revealed that the 20-year-old singer has found a new "muse" in Hailey.

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The insider shared: "She's different from the other girls Justin has been with. She's really fun, feisty, and couldn't care less about Justin's fame and fortune."

Hailey - who only celebrated her birthday a few weeks ago - was reportedly "treated like a princess" by Justin on her special day, despite him only splitting from on/off girlfriend, Selena Gomez, just recently.

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The source continued: "Hailey's birthday was on November 22 so when she got to New York, Justin made sure to spoil her and treat her like a princess. He totally took care of her and took her shopping. He's definitely on the rebound from Selena."

Despite his advances, Hailey - the niece of actor Alec Baldwin - is believed to be "cautious" about her supposed romance with the star.

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An insider explained: "Justin usually gets what he wants and he's trying to seal the deal with Hailey. But she's being a bit cautious.

"Hailey doesn't want to just be another girl on Justin's list. Right now, she's treating this relationship as a friendship."

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