Prince William is determined to stomp out the illegal wildlife trade once and for all so that his children can grow up in a world where rhinoceroses and elephants still exist.
Britain's Duke of Cambridge wants his children to grow up in a world where rhinoceroses and elephants still exist.
The 33-year-old royal wants his son Prince George, two, and five-month-old daughter Princess Charlotte to grow up knowing that people around the world, including himself, did everything they could to stamp out the illegal wildlife trade.
Writing in the Financial Times newspaper, he said: "I cannot imagine what it would feel like if the last elephant or rhinoceros in the wild died."
He added: "And I then had to explain to my children how we let it happen. It would be impossible to reassure them with a straight face that we could still reverse climate change or end intractable conflicts."
Prince William, who is focused on conservation around the world, went on to explain that around 1,000 park rangers have been killed by poachers in the past decade.
He added: "My riposte is that conservation is about people, not just animals. About 80 per cent of revenue received in Africa from tourists comes from watching wild animals, which are the ones most often threatened by poaching."
Meanwhile, the Duke - the grandson of Britain's Queen Elizabeth - reached out to President Barack Obama of the US and President Xi Jinping of China earlier this year to help stop global trafficking.
The two politicians have since pledged to ban domestic ivory markets and to do more to stop the illegal wildlife trade.
Carole Middleton shops for Princess Charlotte
Britain's Duchess of Cambridge's mother Carole Middleton went shopping for her four-month-old granddaughter Princess Charlotte in London over the weekend.
The 33-year-old royal's mum was seen browsing in Trotters Childrenswear on King's Road in Chelsea as she stocked up on cute little dresses and cardigans for the little one, according to photographs obtained by E! News.
Carrying a large bag filled to the brim with ensembles for the four-month-old baby, Carole strutted her stuff along the high street in a pair of patterned cigarette pants and a blazer.
Throwing a pair of dark shades over her eyes, the 60-year-old businesswomen felt the wind in her hair as she pounded the pavement in a pair of sweet little black ballet flats.
It's not known if the ex-flight attendant picked anything up for her grandson Prince George, two, during her shopping spree but she was also seen with a Russell & Bromley bag.
Meanwhile, Charlotte was born into a "traditional" family and won't be allowed to wear a frock until she can walk.
Rachel Riley, Catherine's favourite children's wear designer, said previously: "Because they're a traditional family, I'm sure that she'll wear baby suits for the first year, and then only when she's walking will she then move into dresses."
And the designer thinks that the little princess has a while to wait before she's allowed to even wear two-piece sets.
She added: "Even in terms of separates, I don't think she'll be wearing separates until much later."