Shah Rukh Khan and Salman Khan thrive on their rivalry

It's hard to detect if there is a raging ember burning hot beneath the ashes.
 
The warring Khans of Bollywood - Salman Khan and Shah Rukh Khan are no less deceptive in their act of rivalry and friendship.

Together they can send tremor and fans go in a tizzy on social media and reporters hyperventilate.

Colleagues make fun that the two superstars hug each other and generate more media interest than their movies put together.

SRK and Salman's bromance during iftaar party and award function looks more like a publicity stunt now.

Each time they criticize or censure each other the media interest in immence.

The more they take a dig at each other the more they are in news and hence they never leave an opportunity to run down the other.

And once again the most talked about 'couple' in Bollywood is back in news.

Shah Rukh Khan celebrated with TAG Heuer for the golden era of the Carrera, along with Tanaaz Bhatia, Kunal Kohli, Tarun Mansukhani and Punit Malhotra.

SRK was mean and had a good evening taking pot-shot at others. Filmmaker Kunal and Punit were on the receiving ends and the ubiquitous Salman Khan was part of his mean jokes.

As part of the event, Shah Rukh decided to ask the three directors some rapid fire questions.

When he reached Kunal Kolhi and asked him about the last Hindi film he saw that he didn’t like. Kunal answered saying 'Delhi-6', and SRK took the opportunity to pull his leg about that a bit as well.

Once that was done, he asked Kunal what was the last film he saw, period. Kunal replied with 'Jai Ho' (Salman Khan's movie), which of course made everyone in the audience start laughing in anticipation.
There was a long pause from Shah Rukh, and then he said, “Well, there’s no accounting for taste". Ouch.

No sooner did SRK slam Salman's movie, the press went in a frenzy digging up their rivalry stories and making it a headline.

Shah Rukh surely knows how veer interest to an event.

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