The guerrilla entrepreneur knows that the journey is the goal. He also realises that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey
Although online services such as CompuServe, Prodigy, America Online, GEnie and Delphi now offer their subscribers access to the internet, it is a mistake to assume that your internet-only marketing activities will reach them. Many of
You're aware, as all guerrillas are, of how technology can strengthen your marketing. You've also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Don't let those advancements
The concept of creativity is more than 50,000 years old and has always been an inherent talent in Homo sapiens – human beings, as we know them now. It was not an inherent talent in Neanderthal man. Michael Ray, a Stanford professor who