A video highlighting the effects of UV rays on skin has been created by a French dermo-cosmetic brand to raise awareness of the importance of effective sun protection and the need to use sunscreen whenever we're outdoors.
The movie was filmed during Bioderma's Beach Day Out held in Dubai at the beginning of summer.
Beachgoers at the event crowded the Bioderma stand to be filmed by the UV camera, enabling them to see the exact effects the sun has had on their skin.
They then applied a sunscreen (Photoderm Max Aquafluide) to their skin to see the effectiveness of using sunscreen to shield your skin from harmful UV rays.
Understanding the importance of sun protection is vital in order to preserve our skin's health but many of us still find some suncare products unpleasant to use, the firm said in a statement.
The firm said its new product addressed customer concerns regarding traditional sunscreens, which the customers felt were wither too thick or left a white residue or were too greasy in texture due to various ingredients contained in the formula.