Dubai’s Burj Al Arab and Grand Hyatt Hotel brought another world record to the emirate this weekend, as they went pink in a worldwide move to support breast cancer.
They were joined by 36 other landmarks, including the National Library of Australia, The Peninsula Hotel in Hong Kong, The Taj Mahal Palace & Hotel in Mumbai, Tokyo Tower in Japan, the Westerkerk "West Church" in the Netherlands and the Empire State Building in the United States.
Each was lit for various periods of time between September 30 and October 1 in an initiative spearheaded by The Estée Lauder Companies, which created a new category and achieving a new Guinness World Record for the most landmarks illuminated for a cause in 24 hours.
Guinness World Records made this official announcement on October 1, the company said on Tuesday.
These monuments have become international symbols of hope, with the goal that when a woman sees a pink landmark, she will be inspired to get a mammogram or seek information about breast health, the group said in a statement.
Spokesmodel Elizabeth Hurley said: “It’s wonderful to see the global impact that these illuminated landmarks have, motivating women to see their doctors regularly, perform a monthly breast self-exam, and get an annual mammogram if they’re over the age of 40. Our goal is to spread this message to women in all corners of the world.”
To officially inaugurate the new Guinness World Records category, a minimum of 24 pre-approved landmarks needed to be illuminated in pink for at least 10 minutes in a 24-hour period of time.
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