High-spending Indians, Chinese throng Ferrari World Abu Dhabi

Asian visitors are among the fastest growing visitor segments to Ferrari World Abu Dhabi, the theme park has announced

The iconic park said in a statement that it has seen a particularly significant rise in interest within the group and MICE business sector from countries like China and India, and has hosted several large incentive travel groups this year.
 
According to figures released by the Statistics Centre - Abu Dhabi in July 2013, Asian visitors to the emirate were the second fastest growing visitor segment following Africa, with numbers of tourists from Asia rising by 19 per cent.

MICE
 
“Asians are amongst our most lucrative visitor segments as they have a keen appreciation for iconic entertainment attractions and also tend to travel in groups – both large and small,” said Bruno Wiley, Sales Director, Ferrari World Abu Dhabi.
 
“Family entertainment is also big, especially attractions that cater to multiple age groups. Ferrari World Abu Dhabi’s unique proposition – combining high thrill rides, fun activities for kids, live shows and an immersive experience that brings to life one of the most famous international automotive and racing marques – offers a truly one-of-a-kind experience,” he added.
 
Key elements expected to be highlighted among influential Asian trade partners include the Park’s recent move to a 7-day-a-week operation, and an annual calendar of live shows and events aimed at keeping the Park’s offering fresh and exciting all year round.
 
The landmark theme park made the statement ahead of its participation at ITB Asia, a leading trade show for the Asian travel market which will take place at Suntec Singapore from October 23rd-25th.
 
Ferrari World Abu Dhabi will participate at ITB Asia as part of the Yas Island Pavilion, highlighting its position as a signature attraction within the island’s strong leisure and entertainment portfolio which features Yas Waterworld, a golf course, a racing track, a marina, a concert arena and a winning hospitality offering.

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